Privacy Policy

Privacy Policy

Last Updated: 01 Aug 2025

Ascent24 Technologies LLP ("Ascent24", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store, disclose, protect, and otherwise process personal data when you visit our websites, use our applications, SaaS products, software services, mobile applications, or communicate with us.

This Privacy Policy applies to personal data processed by Ascent24 Technologies LLP through its websites, applications, products and services, except where a separate product-specific privacy policy applies.

1. Personal Data We May Collect

Depending on the service or interaction, we may collect:

  • Name and contact details such as email address and mobile number
  • Business and organisation information
  • Login and account information
  • Customer, employee, user, vendor or contact information entered into our applications
  • Communication and support information
  • Transaction and subscription information
  • Device, browser, IP address and technical information
  • Usage, activity and application interaction information
  • Information contained in files, forms, documents or other content submitted through our services
  • Contact lists or customer information uploaded by an authorised customer to our applications
  • Information required to provide notifications, reminders, communications or other services
  • Any other personal data that you voluntarily provide to us or that is necessary to provide the requested service

We collect only information that is reasonably necessary for the relevant purpose.

2. How We Use Personal Data

We may process personal data for purposes including:

  • Providing and operating our websites, applications and SaaS products
  • Creating and managing user accounts
  • Providing customer support and technical assistance
  • Processing subscriptions, payments and transactions
  • Sending service-related notifications and communications
  • Sending appointment reminders, alerts, confirmations and follow-ups
  • Sending emails, WhatsApp messages and SMS messages relating to services requested or used by you
  • Sending promotional, marketing and product communications where permitted and where the required consent or other lawful basis exists
  • Improving our products, services, security and user experience
  • Detecting, preventing and investigating fraud, abuse, security incidents and unauthorised activity
  • Maintaining backups, business continuity and disaster recovery
  • Complying with applicable legal and regulatory requirements
  • Establishing, exercising or defending legal rights
  • Performing other purposes that are clearly communicated to you at the time of collection

We do not use personal data for purposes that are incompatible with the purpose for which it was collected unless permitted by applicable law or with appropriate consent.

3. WhatsApp, SMS and Email Communications

Our products and services may provide communication features using email, SMS, WhatsApp and other communication channels.

These communications may include:

  • Account and security notifications
  • Transactional messages
  • Appointment confirmations and reminders
  • Service reminders and follow-ups
  • Payment or subscription notifications
  • Customer support communications
  • Product and service updates
  • Marketing, promotional and campaign communications

Where required by applicable law, we obtain appropriate consent before sending promotional or marketing communications.

You may withdraw consent or opt out of promotional communications using the unsubscribe mechanism provided in the communication or by contacting us.

Opting out of promotional communications will not prevent us from sending essential service, transactional, security or legally required communications.

4. Customer-Provided Personal Data

Some of our SaaS products allow customers to upload, import, create or otherwise process personal data belonging to their customers, employees, contacts or other individuals.

In these situations, the Ascent24 customer generally determines the purposes for which that personal data is processed. Ascent24 processes such information primarily to provide the contracted software or services and acts as a service provider/data processor where applicable.

The customer remains responsible for ensuring that it has the necessary authority, notices, permissions and lawful basis to provide such personal data to our services.

Ascent24 does not use customer-provided personal data for unrelated purposes or sell such personal data.

5. Sharing of Personal Data

We may disclose personal data only where reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Our authorised employees and contractors
  • Technology, hosting and infrastructure providers
  • Communication providers such as email, SMS and WhatsApp service providers
  • Payment and transaction service providers
  • Analytics, monitoring, security and support providers
  • Professional advisers where necessary
  • Government authorities, regulators or law-enforcement agencies where required by applicable law
  • A successor entity in connection with a merger, acquisition, restructuring or transfer of substantially all of our business or assets

We require appropriate confidentiality, security and data-protection obligations from relevant service providers where applicable.

We do not sell personal data.

6. International Processing

Some of our technology, infrastructure and service providers may process or store personal data outside India.

Where personal data is transferred or processed outside India, we take reasonable steps to ensure that such processing is carried out in accordance with applicable law and appropriate contractual, organisational and technical safeguards.

7. Data Security

We implement reasonable technical and organisational security measures designed to protect personal data against unauthorised access, alteration, disclosure, destruction, loss or misuse.

Depending on the service, these measures may include:

  • Access controls and authentication
  • Role-based permissions
  • Encryption and secure transmission
  • Secure hosting and infrastructure
  • Logging and monitoring
  • Backup and disaster-recovery procedures
  • Security updates and vulnerability management
  • Internal access controls
  • Incident and breach-response procedures

No internet-based service can guarantee absolute security. However, we continuously work to protect personal data using appropriate security practices.

8. Data Retention

We retain personal data only for as long as reasonably necessary to:

  • Provide the requested service
  • Maintain user accounts and business records
  • Fulfil contractual obligations
  • Comply with applicable legal, tax, accounting or regulatory requirements
  • Resolve disputes and enforce agreements
  • Maintain security, backups and business continuity
  • Exercise or defend legal rights

When personal data is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it, subject to applicable legal or legitimate retention requirements.

9. Your Privacy Rights

Subject to applicable law, you may have rights relating to your personal data, including:

  • The right to access information about your personal data and its processing
  • The right to correction of inaccurate or incomplete personal data
  • The right to request deletion of personal data where applicable
  • The right to withdraw consent where processing is based on consent
  • The right to raise a grievance regarding our processing of personal data
  • The right to nominate another individual to exercise applicable rights on your behalf, where permitted by law

Requests may be submitted using the contact details provided in this Privacy Policy.

We may need to verify your identity before processing certain requests.

Withdrawal of consent will not affect processing that was lawfully carried out before withdrawal and may not affect processing that is permitted or required under applicable law.

10. Marketing Preferences

You may opt out of promotional communications from us at any time.

For email communications, you may use the unsubscribe mechanism included in the email.

For SMS or WhatsApp promotional communications, you may use the available opt-out mechanism or contact us.

Please note that you may continue to receive essential service-related, transactional, security or legally required communications.

11. Cookies and Similar Technologies

Our websites and applications may use cookies and similar technologies for purposes such as:

  • Essential website functionality
  • Authentication and session management
  • Security
  • Remembering preferences
  • Analytics and performance measurement
  • Understanding how our websites and services are used
  • Advertising or remarketing, where applicable

Where required, we will provide appropriate cookie controls or consent mechanisms.

You may also control cookies through your browser settings. Certain functionality may not work correctly if essential cookies are disabled.

12. Third-Party Services

Our websites and applications may integrate with or use third-party services, including hosting providers, cloud infrastructure, payment providers, communication providers, analytics services, authentication providers and other technology providers.

Such providers may process personal data as necessary to provide their services to us or to our customers.

Their processing may also be governed by their respective privacy policies and contractual obligations.

13. Personal Data Breach

We maintain procedures for identifying, responding to and managing personal-data security incidents.

Where a personal-data breach occurs, we will take appropriate steps to contain, investigate and remediate the incident and provide notifications to affected individuals, customers and/or regulatory authorities where required by applicable law.

14. Children's Privacy

Our services are generally intended for businesses and general users and are not knowingly directed toward children where applicable law requires specific protections.

Where a product is specifically intended for children or may process children's personal data, we will implement the additional safeguards and requirements applicable to that product and the relevant law.

15. Customer Responsibilities

Where customers use Ascent24 products to collect or process personal data belonging to their own customers, employees, contacts or other individuals, customers are responsible for:

  • Providing appropriate privacy notices
  • Obtaining required consent or having another lawful basis for processing
  • Using personal data only for appropriate purposes
  • Respecting applicable privacy and communication laws
  • Managing their users' privacy requests where applicable
  • Ensuring that uploaded or imported data is collected and used lawfully

Ascent24 provides tools and technical controls to support responsible data processing, but customers remain responsible for their own legal and regulatory obligations.

16. Data Protection Requests and Grievances

If you have a question, request, concern or grievance relating to the processing of your personal data, you may contact us.

Privacy / Grievance Contact:
Ascent24 Technologies LLP
Email: info@ascent24.io
Website: https://www.ascent24.io/

We will review and respond to requests in accordance with applicable law and within applicable timelines.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or privacy practices.

When material changes are made, we may provide an appropriate notice or communication where required by applicable law.

The updated Privacy Policy will be published on this page with the revised "Last Updated" date.

18. Contact Us

Ascent24 Technologies LLP
Coimbatore, Tamil Nadu, India
Email: info@ascent24.io
Phone: +91 9487505093
Website: https://www.ascent24.io/

For privacy-related questions, requests or grievances, please contact us using the details above.